After launching Volkswagen Junior Cup we developed the micro site for the Volkswagen Masters, a regional golf event which target is VW customers. The main idea was to immerse the user within the context of the event. We chose a ‘golf green’ as the key interface for the site which allowed the user to engage with the experience. The site shows information about the tournament such as photos, videos, event schedule and results. There is also the option to book a test drive.

Volkswagen Masters Latin America 2008 is the 5th edition of this regional amateur golf tournament. 9 countries participates at local events, and the final game takes place on 13th and 14th December 2008 in Cap Cana, Dominican Republic.