Volkswagen Junior Cup - Latin America 2008
The aim behind this ‘microsite’ was promoting the ‘ Volkswagen Junior Cup’, a childrens’ football tournament taking place in Latin America. The intended target users are the players and their parents. The aim is to communicate key information about the tournament (schedule, results, and pictures), before, during and after its completion.
The website experience is enhanced by the opportunity for the parents to apply for an online test drive of the new VW Tiguan, as well as to make airline ticket reservations for the Final Game to be held in Buenos Aires, Argentina.
Volkswagen Junior Cup Latin America 2008 is a regional junior football event in which nine Latin American countries participate.