The goal of this project was not only to promote the show but also to make a Web 2.0 micro site to enhance the interaction between the users and the characters. This can be appreciated on the Blog where all the main characters of the show post daily topics and users can leave their comments.

Under the section Chapters (Capítulos), is possible to view daily episodes and also leave comments.  Under WallpaperISAte, users can create and download their own custom wallpapers and under Yo soy ISA, visitors can compose their own ISA style character, upload their own photo and use an on-line Video Editor to create short films using footage of the show. All these applications work virally, allowing teens to share their experiences.

www.mundonick.com/isatkm